Pay-per-click

Pay-Per-Click (PPC) advertising, also known as paid search, is a revolutionary way to get your business seen on the internet. A PPC advertisement consists of 25 words (filled with keywords about your business) will be seen on the right hand side of the Google page when people are searching for topics related to your business.

Benefits of a PPC campaign

• Increase traffic to your website by being seen on the search engines.
• Convert visitors to customers with a strategic landing page.
• Drive your target market to your website by ranking on top of pages when people type your keywords into the search engines.
• Decrease your marketing budget by being able to spend only on your target market.
• Be able to adjust your ad according to internet

Unibit Solutions’ 3 step PPC plan

Step 1 – Objectives and Target Market Analysis

• Unibit Solutions will collaborate with you to determine what PPC program will work with you (what your budget is and where you will be positioned to generate measurable return on investment and higher sales)
• We will determine which media will be the best for your campaign (such as Google, AdWords, MSN and Yahoo!) and also take inputs from you since you know your business better than anybody.

Step 2 – Organizing your keywords and Ad campaign

• Keyword research, analysis and recommendations based on internet trends and how people search on the internet.
• We will also research your competitor’s internet activity is, your target market and their demographics.
• Create ads according to word count restrictions, keyword categories and business needs. Landing pages will be created that will motivate visitors to convert to customers.

Step 3 – Performance monitoring and reports

• We will track and analyze the search trends, the number of visitors that clicked on your ad and converted to customers, return on investments and the average cost per conversion.
• Reports will be made that gives you a summary of your internet activity and web analytics.
• Recommendations as to how we can ensure ongoing optimisation by making adjustments to your ad copy, keywords and budgets.

Contact us for a customised PPC plan today!